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Hair Removal Appliance Sales Skyrocket

Women's electric shavers score big in last 12 months.

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By: Christine Esposito

Editor-in-Chief

More women’s grooming appliances, like electric shavers and many other in-home personal grooming and hair removal devices, have sold over the past 12 months (July 2013 – June 2014) than in the previous two years, according to The NPD Group. One category in particular, electric shavers, have gained the most popularity, experiencing a unit sales increase of 22% in the 12 months ending June 2014, compared to the previous year. The resurgence of the women’s electric shaver category is visible...

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